WHEN REVENUE ISN’T MOVING,
THE PROBLEM IS RARELY WHERE
YOU THINK IT IS.
The next stage of growth needs a different kind of commercial leader.
Not another BD hire. Not a consultant with a deck. Someone who can see where the real constraint is — and build a path through it.
Who this is for: You’re a digital agency, consultancy, or SI that is:
Missing revenue targets without a clear diagnosis of why
Building pipeline but not closing at the rate you should
Investing in new services or markets without a clear GTM strategy
Between commercial hires and need senior leadership now
Growing fast enough that your current approach won’t scale
Building or restructuring a partner ecosystem and need it aligned to clear value propositions and commercial outcome
What I bring: Most commercial problems don’t live inside one team. They live in the gap between how you see your value and how the market actually experiences it. Between what your delivery team promises and what your sales team sells. Between. your partner relationships and the revenue they should be generating. I’ve sat on every side of that equation. Vendor. Agency. Customer. Partner. That’s not a career history. It’s a vantage point most commercial leaders don’t have.
Strengthen account relationships Winning a deal is the beginning, not the end. Ongoing account management, understanding how the customer's needs evolve, and being proactive rather than reactive are what drive long-term partnerships and protect revenue. We help partners think through how to sustain those relationships over time.