SITECORE ADVISORY
The right platform decision starts long before you sign a contract.
Selecting a technology partner is one of the most consequential decisions a digital organisation makes. Get it right and you accelerate. Get it wrong and you spend the next two years recovering.
Moxie89 brings independent advisory to both sides of that equation — helping customers find the right partner, and helping partners truly understand what the customer ne
For Sitecore Customers
You're evaluating a significant investment. Partner websites all look credible. Proposals are difficult to compare. And internally, everyone has a different view on what the priority should be.
The challenge isn't finding partners who can do the work. It's identifying who is genuinely the right fit for your organisation — your complexity, your team, your long-term needs.
Moxie89 helps Sitecore customers:
Clarify what you actually need Before an RFP is written, we help you get upstream. What are you genuinely trying to solve? What does success look like in 12 months? What assumptions are you carrying that haven't been tested? In an era of AI-driven change, these questions matter more than ever — the wrong assumptions at the start cost significantly more at the end.
Build and run the RFP/RFI process We help you write requirements that reflect real business needs, identify which partners to approach, and structure an evaluation that goes beyond what's on the proposal. The details that matter — where the team is based, how they work, their delivery model, their managed services capability, their cultural fit — are rarely volunteered. We know what to ask.
Evaluate and compare objectively We help you understand what genuinely differentiates one partner from another. Not just capability on paper, but where their expertise truly shines, what kinds of implementations they do best, which verticals they know deeply, and how they perform in an ongoing relationship — not just at go-live.
Navigate multi-partner scenarios Sometimes the best solution involves more than one partner. Some partners collaborate well and complement each other's strengths. Others don't. Knowing when a multi-partner model works — and when it creates more risk than it solves — is the kind of insight that only comes from having sat on multiple sides of these deals.
Make confident, defensible decisions Price is never the right primary filter. We help you build a decision framework that your leadership team can stand behind — and that sets the engagement up for success from day one.
For Sitecore Partners
Winning the right deal requires more than a strong proposal. It requires genuinely understanding what the customer is trying to achieve — and being honest about where you are and aren't the best fit.
The partners who build lasting reputations aren't the ones who try to be everything to everyone. They're the ones who are known for being exceptional in specific areas — whether that's a particular part of the platform, a vertical, a type of implementation, or a specific phase of the customer journey.
Moxie89 helps Sitecore partners:
Understand what the customer actually needs Sometimes it isn't crystal clear — especially early in a sales cycle. We help partners cut through the noise, identify the real job the customer is trying to get done, and position their response around that rather than around their own capability list.
Adapt to a more cautious buyer AI has changed how customers evaluate decisions. They're more informed, more sceptical, and less tolerant of assumptions presented as facts. Partners who adapt their approach to this reality will win. Those who don't will lose deals they should have won.
Identify why a deal isn't progressing Sometimes an opportunity stalls and it's not obvious why. An independent view of the customer relationship — what's really going on, what they're worried about, what hasn't been said — can unlock a deal that feels stuck.
Strengthen account relationships Winning a deal is the beginning, not the end. Ongoing account management, understanding how the customer's needs evolve, and being proactive rather than reactive are what drive long-term partnerships and protect revenue. We help partners think through how to sustain those relationships over time.
Independent Advisory. Clear Outcomes.
What Moxie89 brings to the Sitecore ecosystem is an independent perspective — one that isn't tied to any implementation outcome, any licence transaction, or any single partner relationship.
That independence means customers get advice that is genuinely in their interest. And it means partners get an honest read on where they stand and how to move forward.
Twenty years of experience across B2B technology ecosystems — including deep familiarity with how Sitecore deals are structured, evaluated, and decided — is the foundation. The ability to sit comfortably on either side of the table, and to speak plainly about what's actually happening, is the value.
Ways to Engage
RFP & Vendor Selection Support — From requirements definition through to final partner selection.
Partner Evaluation & Comparison — Objective assessment of which partners are genuinely the right fit for your specific needs.
Deal Advisory for Partners — Independent perspective on complex or stalled opportunities.
Strategic Advisory — Retained or project-based engagement for customers or partners navigating high-stakes decisions.
London-based. Working with clients across the UK, Europe, and North America.